Zapier vs Make

The connective tissue between apps, now with AI steps. On the other side: visual automation with real branching, cheaper than the alternative.

AutomationVerified 1 Nov
Entry priceFree tier; paid plans from about $20/moFree tier; paid from about $9/mo
Free tierFree tierFree tier
Deciding factorYou want the widest integration list and the shortest path to a working zap.versus: Your process has branches, iterators, or enough volume that per-task pricing h
Bottom line

Start with Zapier; move to Make when the bill or the branching demands it.

The short answer

Zapier is easier for the first workflow and more expensive at volume; Make is harder for the first hour and cheaper per operation, with real branching. The trap is picking Zapier for a prototype and then rebuilding everything in Make a year later when the task count grows.

Facts

OptionPricingFree tierLink
ZapierFree tier; paid plans from about $20/moFree tierCheck pricing ↗
MakeFree tier; paid from about $9/moFree tierCheck pricing ↗

Pick Zapier if

You want the widest integration list and the shortest path to a working zap.

Pick Make if

Your process has branches, iterators, or enough volume that per-task pricing hurts.

What would change our mind

A pricing change or a free-tier removal flips this comparison faster than any feature release. Both pages are re-checked weekly, and the date above tells you how much to trust the numbers.

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