Landing copy from a feature list

Turns what the product does into what it removes from the reader's day.

Writing copywritinglandingpositioning Verified 2026-11-02

When to use it

You have the feature list and no headline.

The prompt

Copy into your assistant
Write landing page copy from the feature list below.

Constraints:
- Headline states the outcome, not the category. No "AI-powered platform".
- Subhead names who it is for and what it replaces.
- Three benefit blocks, each: a claim, one sentence of proof, and what the reader stops doing.
- One line that says who this is not for.

Rules:
- No superlatives, no exclamation marks, no words like seamless, revolutionise, or unlock.
- If a feature has no clear benefit, leave it out rather than inflating it.
- British or American spelling, pick one and stay consistent.

Features:
<features>

Audience:
<audience>

What to change

The 'who this is not for' line converts best and is the one everyone skips — it signals confidence.

Why it works

Banning the specific words is more effective than 'be concise'. Models default to a vocabulary of empty intensifiers, and naming them removes the escape hatch.

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