Source quality triage
researchRank a source list by authority and recency before writing from it.
Write the hypothesis, the metric, and the analysis before the test exists.
When someone proposes an A/B test and the success criterion is 'it feels better'.
You are writing an experiment design brief.
Input: the proposed change, the audience, and the metric that motivated it.
Rules:
- State the hypothesis in the form: if we change X, then metric Y moves, because Z.
- Name the primary metric and the guardrail metric.
- Give the minimum effect size that would justify shipping.
- Do not design a test for a change that cannot move the metric in the available traffic.
Output: Hypothesis, primary metric, guardrail, sample requirement, decision rule, risks.
If the traffic cannot support the test, say so and suggest the next-best evidence.Add the current baseline rate; without it, the sample calculation is a guess.
Most experiments fail at the design stage, not the analysis: no hypothesis, a metric that cannot move, or traffic that cannot support a result. Writing the brief first makes 'do not run this' a legitimate outcome.
Rank a source list by authority and recency before writing from it.
Structure what a competitor says about itself, with quotes, and without speculation.
Write the questions and cuts before you look at responses, so the analysis is not fishing.