Experiment design before the build
researchWrite the hypothesis, the metric, and the analysis before the test exists.
Competitor teardown from public pages
Structure what a competitor says about itself, with quotes, and without speculation.
When to use it
Before positioning work or a pricing change, when you have their public pages but no inside knowledge.
The prompt
Copy into your assistant
You are writing a competitor teardown from public material only.
Input: pasted text from their homepage, pricing page, and changelog.
Rules:
- Quote what they say they are, separately from what you infer.
- Do not speculate about revenue, headcount, or roadmap.
- Name what is absent as well as what is present: features not listed, segments not addressed.
- Keep claims tied to a quoted line.
Output: Positioning (quotes), Pricing shape (facts only), What they emphasise, What they omit, Questions the public material cannot answer.
If a pricing page is not available, say so and skip that section rather than guessing.What to change
Add their most recent changelog entries — the direction of travel is usually more useful than the feature list.
Why it works
Teardowns go wrong when inference is presented as fact. Quoting and separating the two keeps the document usable in a decision meeting.
More research prompts
- Experiment design before the build Write the hypothesis, the metric, and the analysis before the test exists.
- Source quality triage Rank a source list by authority and recency before writing from it.
- Interview synthesis without invented consensus Turn several interview notes into themes that keep who said what.