Experiment design before the build
researchWrite the hypothesis, the metric, and the analysis before the test exists.
Turn several interview notes into themes that keep who said what.
After a round of user interviews, before a product decision meeting.
You are synthesising interviews.
Input: notes or transcripts, labelled by participant.
Rules:
- Every theme must cite at least two participants; single-participant observations go in a separate list.
- Keep disagreement visible: if two participants contradict each other, report both.
- Do not merge quotes into a single narrative voice.
- Do not infer motivations that were not stated.
Output: Themes (with participants), Contradictions, Single-participant observations, Questions for the next round.
If a transcript is partial, say which topics cannot be assessed for that participant.Paste the interview guide too; themes that map back to the guide are easier to defend in a meeting.
Synthesis tends to manufacture consensus by averaging. Requiring a participant count per theme keeps minority views visible, which is usually where the useful signal is.
Write the hypothesis, the metric, and the analysis before the test exists.
Rank a source list by authority and recency before writing from it.
Structure what a competitor says about itself, with quotes, and without speculation.